24 Mar 2016

Fifty Years Ago: Things Ain’t Always What They Seem…

Police Blotter on March 31, 1966

The police received a telephone call about a crazy man with an axe in the woods near the warehouse. Upon investigation, the crazy man turned out to be an employee of the Smithsonian Institute armed with a net to capture migratory game birds.

Ad information

Ad Rates

Ads are of two types -- display (or boxed) ads and classified ads.

Display Ad

Style: Can have different sizes and styles of typefaces, drawings, or photos and a border. Allowed exact widths for camera ready copy (in inches) are as follows: 1.9375” (1 column) 4” (2 columns) 6.125” (3 columns) 8.1825 (4 columns) or 10.25 (full page width). Height is measured to the nearest half inch above. Minimum height is 1.5”. The maximum height less than a full page is 14.5” and a full page is 16”. If ads are not correct to these widths we need to adjust the size resulting in an additional charge if the ad is taller as a result. These widths account for gutters between columns.
Minimum size: 1 column (~2 inches) wide by 1.5 inches high, $14.40

Display Ad Rates

Basic: $9.60 per column inch Contract: $9.10 per column inch, 45 inches per 13 week period, Further discounts available - call for details All rates are net of commission

Other Display Ad Charges

Setup fee for new ads: $1.00 per column inch Change fee: $0.50 per column inch Green ink charge on back page: 25% extra, $10.00 minimum

Classified Ad

First two words are in capitals No variation in format $3.00 for the first 10 words, $0.15 for each additional word Phone number counts as one word

Deadlines

Camera-ready

advertisements must be submitted by 8 p.m. Tuesday. Ads that are not camera ready must be received by 4 p.m. Monday to be prepared for publication. Display advertisements must be submitted no later than 8 p.m. Tuesday (camera-ready) or 4 p.m. Monday if layout is required. Materials for publication may be mailed to the address above, hand-delivered during office hours, or deposited in our box in the Co-op grocery store (by 7 p.m. Tuesday). Only on Thanksgiving and (rarely) Christmas and New Year’s will the schedule change and we notify readers in advance Unless credit has been approved, ads must be prepaid by cash, check or money order, by mail or in person.

Credit

Frequent advertisers may apply for credit. Please see the Credit Application information and application instructions. All other ads must be prepaid: cash, check, or money order.

Discounts

Discounts are available based on ad volume. Please see the fixed schedule of ad rates or feel free to call if you have any questions.